Set the Soundtrack to Route 66’s Centennial in Santa Monica
Route 66 turns 100 in 2026, marking a century of one of America’s most iconic journeys. From Chicago to the Pacific Ocean, the Mother Road has shaped road trips, music and popular culture for generations.
At the western end of the road sits Santa Monica, where Route 66 meets the sea. With direct flights from Dublin to Los Angeles, it is a natural stop for Irish holidaymakers exploring California and the Mother Road.
As the official western End of the Trail, Santa Monica plays a central role in the Centennial celebrations. To mark the milestone, Santa Monica Travel & Tourism has introduced a series of initiatives, including a global music competition celebrating the spirit of Route 66 and a dedicated three-day itinerary that brings the story of the road to life.
Celebrate the close of the journey at the iconic Santa Monica Pier, home to the famous “End of the Trail” sign, where the road gives way to ocean views and a relaxed coastal stay.
A Global Music Moment Where You’re Invited
Music has always been part of the Route 66 story, and to mark the Centennial, Santa Monica Travel & Tourism has launched a global Route 66 Song Contest.
Open to songwriters and musicians aged 18 and over, the competition invites original tracks inspired by the road’s legacy and its iconic endpoint in Santa Monica. One winning entry will receive a $10,000 USD prize. Submissions close on 13 September 2026, with the winner announced in November 2026.
Enter the Route 66 Song Contest
Submit your original song and be part of Route 66 history.
Explore Santa Monica with a 3-day Route 66 Itinerary:Santa Monica has created a dedicated three-day Route 66 itinerary, offering an easy way to experience the end of the road while enjoying the city’s coastal lifestyle and creative culture.
Day 1: The End of the Road
Start at the legendary Santa Monica Pier, home to Route 66’s famous “End of the Trail” sign. Explore the Pier, enjoy ocean views, and dive into the city’s past at the Santa Monica History Museum. End the day with sunset dining by the sea and a drink at a classic local haunt Chez Jay.
Day 2: Beach Life & Local Culture
Spend the morning cycling or walking along Marvin Braude Bike Trail before exploring Main Street’s unique shops and cafés. Discover Santa Monica’s colourful murals and creative spaces in the afternoon, then enjoy dinner at The Misfit and live music at Harvelle’s Blues Club, a nod to the city’s deep connection to Route 66 and its musical legacy.
Day 3: Art, Food & Local Favourites
Begin with breakfast at Rae’s Restaurant, then visit the galleries at Bergamot Station Arts Center. Enjoy lunch by the beach, unwind at the historic Annenberg Community Beach House, and finish your trip browsing Montana Avenue or catching a film at The Aero Theatre.
Plan Your Santa Monica Escape
As Route 66 enters its second century, Santa Monica invites travellers from Ireland to experience the end of the road in a place that brings together music, culture and coastal California living.
Discover itineraries, experiences and travel inspiration, and start planning your Santa Monica escape here.