Visit USA – Delta Air Lines – Visit Detroit x Pure Michigan Trade FAM Trip 2025

The Visit USA – Delta Air Lines – Visit Detroit x Pure Michigan Trade FAM Trip took place from 25th -29th September 2025 and was a great success.

The first two days of trip were spent exploring Detroit. Famous as the historic home of the American automobile industry, the city has had an incredible renaissance in the last 15 years. The Downtown, Midtown and Corktown neighborhoods are vibrant and welcoming districts that resonate with youthful energy.

The group took in the Henry Ford Museum of American Innovation, the historic Ford Rouge car plant, where the popular F-150 4×4 is manufactured, and The Motown Museum, Hitsville, USA, the legendary home of Motown music!

We also had an opportunity to sample some of Detroit’s incredible food scene, with everything from succulent and smoky BBQ food to high-end haute cuisine.

The group stayed at the historic Hotel David Whitney, an stunning Art Deco style property dating back to the 1930’s.

Then it was off to Traverse City for two further nights. Beautifully situated on the shores of Lake Michigan, Traverse City is a popular destination for domestic US holidaymakers. This charming city and surrounding areas boast a wide range of excellent vineyards and wineries, and we had the opportunity to savour some of the local wines.

The group took a gentle hike in the nearby Sleeping Bear Dunes National Lakeshore, a stunning area of natural beauty on Lake Michigan. We also took in the Music House Museum, home to an intriguing collection of instruments and The Village at Grand Traverse Commons, a former asylum that has been repurposed into a unique shopping and dining destination.

The group stayed at the Hotel Indigo Traverse City, which is located right on the shores of Lake Michigan and sports an awesome rooftop bar with stunning views.

Delta Air Lines supported the trip with flights for the group between Dublin and Detroit and internal flights from Detroit to Traverse City. The group enjoyed the Comfort Plus cabin and great amenities such as free onboard wi-fi throughout.

Participants for this FAM trip came from a wide range of travel agencies and tour operators from across the island of Ireland, including Tour America, Click&Go, Best4Travel, Cassidy Travel, Travel Counsellors, WTC and Club Travel.

Many thanks to the hosts of this FAM trip: Delta Air Lines, Visit Detroit, Pure Michigan and Visit Traverse City.