Michigan’s Guide to Timing an Autumn Foliage Trip

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With autumn colours dependent on weather and location, Pure Michigan highlights how its ‘Fall Color Map’, weekly updates and live webcams can help travel professionals advise clients on when and where to see the best of the season across the state’s 19 million acres of forests.

For fall travel planning, the interactive Fall Color Map allows visitors to track the transitions as they unfold across the state’s two peninsulas. Travellers can also stay up-to-date on peak colours by subscribing to the Pure Michigan Fall Colour Report here.

For more fall trip inspiration, travellers are encouraged to order a free print copy of the 2026 Pure Michigan Fall/Winter Travel Guide, or download a digital, universally accessible format here. This year’s guide puts Michigan’s woods and waters on full display, includes scenic leaf-peeping itineraries and other ways for travellers to immerse themselves in Michigan’s kaleidoscope of fall colours.

“There’s nothing more Pure Michigan than fall,” said Governor Whitmer. “Go anywhere in Michigan this year and you’ll see why. Cooler temperatures bring brilliant autumn colours, cider mills buzz with activity, and Michiganders and visitors alike enjoy everything from corn mazes to pumpkin carving. Fall in Michigan is truly unmatched, and we invite everyone to get out and experience the beauty, traditions, and magic of the season.”

“There is an unmistakable magic to autumn in Pure Michigan,” said Kelly Wolgamott, Vice President of Pure Michigan. “It’s a season that invites us to pause, breathe in the crisp air, and reconnect with the people and places that matter most. Whether you’re seeking vibrant fall colors, looking to savor the season’s fresh agricultural bounty, or wanting a place that will deliver that quintessential fall experience, Pure Michigan is ready to welcome you.”

Seasonal advertising efforts build upon Pure Michigan’s current For Every Season of You campaign, which celebrates 20 years of the brand and highlights how, no matter what season of life you’re in, there’s always something that draws you back to Pure Michigan.

For travel professionals, the changing foliage can be built into autumn road trip itineraries, with routes taking in several parts of Michigan rather than relying on a single destination or week. Fly-drive holidays can also include Michigan’s other autumn experiences, from hiking and scenic drives to waterfront towns, local food and harvest events.

Click here for more on visiting Michigan.