The Utah Office of Tourism has joined the Global Sustainable Tourism Council (GSTC) as a destination member, becoming one of only four US destinations and one of only five North American destinations to become members with a focus to lead in sustainable tourism practices.
The mission of the Utah Office of Tourism is to elevate life in Utah through responsible tourism marketing, stewardship and development. Marketing activities curate messaging that inspires visitation, supports local businesses and builds the Utah economy. Stewardship ensures visitation statewide is managed and supports the responsible discovery of Utah. Destination development partners with local communities to enhance and develop their visitor economies to benefit both residents and visitors.
“From The Mighty 5® national parks to The Greatest Snow on Earth®, our unparalleled outdoor recreation depends on the thoughtful stewardship of our natural resources,” said Vicki Varela, Managing Director of the Utah Office of Tourism. “Our Red Emerald Strategic Plan strives to continue powerful branding, promote responsible visitation, and help preserve our world-class quality of life for future generations. We are proud to join the Global Sustainable Tourism Council in establishing Utah as an industry leader in responsible visitation to ensure our treasured places remain forever mighty.”
Find out more at www.visitutah.com